The Truth is Out There: Using the Latest Consumer and Location Data to Prospect for Profitable Customers
Facing fierce competition and a changing economy, today’s communication carriers can’t mess around when it comes to their customers. This means identifying the best offerings for existing clients, while attracting new accounts with the highest profit potential. But what will they need to succeed?
Join Joshua Holbrook of Yankee Group and Christopher Cherry of Pitney Bowes MapInfo during this Telephony-hosted event, for an up-close look at what some top providers are doing with personal and location-related data to grow their businesses.
Next-generation data tools and technology for a deeper customer view can make a world of difference.
In addition to hearing provider success stories, you’ll learn…
- The latest trends for better understanding consumer locations and lifestyles
- What’s coming up for 2010 census data
- The best approach for combining internal and external data
- How improving data accuracy can uncover hidden customer gems