Press Release
- Date:
- Wednesday, July 26, 2000
- Contact:
- David Peikin
- Phone:
- (301) 918-0818
- Email:
- G1@schwartz-pr.com
Broadbase Software Integrates Group 1’s CODE-1 Plus Into Newly Released Broadbase 4.0
Group 1's technology provides address verification and correction ability
LANHAM, MD — Group 1 Software (Nasdaq: GSOF) announced today that Broadbase Software (Nasdaq: BBSW) has integrated Group 1's CODE-1 Plus into Broadbase 4.0. Broadbase Software is the leading provider of e-commerce customer-focused analytic and marketing automation applications.
The integration of CODE-1 Plus into Broadbase's analytic applications allows companies to communicate more effectively with their clients by verifying each address element for total accuracy. CODE-1's precise address data facilitates prompt mail delivery, thereby contributing to increased customer satisfaction.
"We chose Group 1's CODE-1 Plus for Broadbase 4.0 because of its accuracy, performance, and ease-of-integration," said Jonathan Corr, vice president of product strategy for Broadbase Software. "It fit our need for a robust, state-of-the-art address verification and correction solution."
"We are pleased that Broadbase has chosen CODE-1 Plus to help e-businesses ensure the accuracy of their customer data," said Bob Bowen, CEO of Group 1. "Utilizing this innovative solution will further enable Broadbase's intelligent, personalized customer interactions. The selection of CODE-1 Plus for this critical business requirement adds still further to Group 1's position as the industry leader in customer name and address data quality." CODE-1 Plus is a comprehensive software solution that cleans, codes, and standardizes address data. By dealing with every element of an address, it is the most efficient and accurate address matching product on the market today. Businesses can obtain substantial cost savings from postal discounts and incentives from using CODE-1 Plus.
Group 1 Software (NASDAQ: GSOF) is a leading provider of software for data quality, database marketing, electronic document composition applications, and direct marketing and mailing efficiency applications. Group 1 supports MVS, VSE, AS/400, UNIX (including Linux), Windows NT and other operating systems and various computers. Group 1 has offices throughout the United States and in Canada, the United Kingdom, and continental Europe; the Miami office serves the Latin American market. The company is also represented in Asia and Australia.
Broadbase Software (NASDAQ: BBSW) is the leading provider of e-commerce customer-focused analytic and marketing automation applications that analyze customer data from multiple touch points, and use that information to execute marketing campaigns, improve online merchandizing and content, increase site stickiness and personalize all customer interactions. Headquartered in Menlo Park, CA, Broadbase has a rapidly growing global presence with locations throughout North America, Europe and Asia. For more information, visit Broadbase at www.broadbase.com
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This press release may contain statements such as "ensure accuracy" relating to future plans, events or performance. Such statements may involve risks and uncertainties, including risks associated with uncertainties pertaining to customer orders, demand for products and services, product performance, development of markets for Group 1's products and services and other risks identified in Group 1's and Broadbase's respective SEC filings. Actual results, events and performance may differ materially. Readers are cautioned not to place undue reliance on these forward-looking statements, which address the conditions as they are found on the date of this press release. Group 1 undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances that arise after the date of this press release or to reflect the occurrence of unanticipated events. Group 1 Software and CODE-1 Plus are registered trademarks of Group 1 Software, Inc. All other brand names, trademarks and registered trademarks are the property of their respective owners.